Facebook Post Ideas Realtors Can Use to Grow Their Brand

According to a 2019 Facebook study, 65% of new homebuyers say their friends’ homebuying posts on Facebook or Instagram influence their selections. The statistic suggests that realtors not working with these social media channels to develop their digital footprint are lacking out. 

Social media built it complicated for business people in all niches to compete and access their target consumers. Nonetheless, authentic estate businesses are likely to underutilize social media channels in favor of MLS web sites, garden symptoms, 3rd-social gathering aggregators, open up houses, email marketing campaigns, and common advertising media (billboards and print advertising). 

Realtors could use Fb and other social media channels to develop their brand and access homebuyers, but they require a artistic, out-of-the-box tactic. The next submit tips provide as examples to encourage your future Facebook social media information calendar.

Customer Recommendations

Publishing client testimonials on Facebook and other social media channels is just one of the most successful methods to achieve believability and elevate model recognition for your genuine estate business. 

You can limit your self to a text and impression post or go the added mile to publish a video clip testimonial, possibly in a story structure or as a newsfeed update. 

If you have the chance to organize a reside video job interview with your client, use it to extend from a very simple testimonial to the entire consumer journey. For example, you could focus on how your customer discovered the property, if they utilized for a home finance loan, and so on. Interact your Fb followers and persuade them to request concerns your shopper could remedy stay. 

Digital Excursions

Virtual excursions are not just for your true estate web site or Google Maps. They are invaluable for social media, but you will have to have to know how to share them. Of system, you can often share links to virtual excursions, but if you want your followers and the public to interact, you have to “embed” the tour into your news feed. 

One particular option is to use a virtual tour platform like My360. They have a action-by-step tutorial to help you share your virtual tours right here. 

Movie Walkthroughs

Video clip walkthroughs are engaging and shareable. You can submit them as status updates to your newsfeed or use them in Facebook stories. This variety of video structure will allow your followers and potential consumers to perspective a residence right before determining to occur in human being to an open up dwelling. At times a movie walkthrough may well be plenty of for a homebuyer to make a purchasing determination. 

Video clip walkthrough posts make Facebook engagement (likes, shares, reviews) and leads (when a Facebook person contacts you specifically or signs up for your e-newsletter). A good instance is this video walkthrough by The Corcoran Team.

You don’t have to imitate the style. In its place, obtain a distinctive angle: a kid discovering each individual home with curiosity and wonder, or walk via with a GoPro digital camera for an “eye-level” view of the proprety. 

Q&A Posts

Once again, you can reply to buyer questions as a typical textual content or text+picture put up, or you can use the chance to create a tale, shoot a video clip, or go live. 

Whatsoever you opt for, hold your solutions apparent and applicable, and consider to interact your audiences with added data. Consider to anticipate other inquiries they might have following they get a reaction to a provided matter. 

Dwelling Advancement Suggestions

Partner with a household improvement qualified and offer your followers Do it yourself house advancement assistance to assist them declutter or boost areas and even get ready a proprety for sale. You could contain many sub-matters in this class: home decor, wise house technology, home staging, landscaping, gardening, environmental procedures, and many others. 

As a real estate agent, you are currently common with lots of of the issues home owners deal with when it will come to residence improvement. Use your working experience to spotlight your brand name values: persons and their problems and requirements ought to usually be a primary issue. 

When you offer property improvement advice, you could use real-daily life circumstance scientific studies to display your followers how idea fulfills apply and why your assistance has benefit. 

True Estate Information and Advice

These are other Fb post tips you could use to expand your brand name – and again, use the format that resonates most effective with your followers and audiences: textual content, tex+picture, video, stay video, tale. 

Picture watching your favorite actual estate present on the Tv: you know when it’s on. Then, create the very same perception of anticipation for your followers publish actual estate information and tips the moment or two times weekly at the similar hour. Of study course, this goes for every thing else you want to share: a Fb articles calendar will aid you organize your updates, evaluate reach, and adjust when something doesn’t seem to operate (seize the neighborhood desire and have interaction) as you want. 

Remaining Views

Fb is a adaptable system, and if you want to be thriving, you should have a constant putting up (material marketing) method. If you are going to be detached and incredibly company-like (or “professional,” if you like), sustain a neutral tone. On the other hand, if you want far more from your Facebook presence, you will need to soften your tone a small and go for a extra personal method: make some jokes and really do not just broadcast. For example, when you publish a link to a listing, discuss about the neighborhood. Convey to opportunity buyers what tends to make a home specific outside of facilities and dimension.  

Use surveys to find out what individuals want to hear from you or what they believe about your model. Then, alter your Facebook posts appropriately: you want to have a Facebook web site (or realtor profile) that resonates with consumers and not only yourself and your relatives members.