Southfield, Michigan-headquartered building firm Barton Malow released a podcast last week to engage its staff, consumers and potential recruits in “untold tales from the jobsite.” The podcast, “Mentioned In different ways,” is centered on the tales and answers that come out of the construction field, somewhat than the nuts and bolts of how jobs get accomplished, in accordance to a push launch shared with Construction Dive.

“We required it to be anything which is engaging and enjoyment,” said Eric Fish, senior communications specialist with Barton Malow. He hosts the demonstrate along with fellow Barton Malow staff Rob Riley. 

The debut episode specifics how a staff of roughly 50 goats — dubbed the Goat Busters — cleared an invasive plant species from the company’s The Heart at Belvedere job web page in Charlottesville, Virginia, past 12 months. 

Future episodes will contain discussions with ladies ironworkers, how the firm tackled the challenging style of the Michigan Condition College artwork museum (which was motivated by a crumpled piece of paper) and how high-tech hardhats can support safeguard staff, according to Fish.

“Each venture we have labored on has a good tale to notify and many do not always match into the usual market protection,” said Anna Cangialosi, Barton Malow senior supervisor of Branding + Communications in the press release.

“Reported In a different way” has been in the works for about a calendar year, and the company has a number of targets for the job. It hopes to display its dilemma-fixing abilities to current and potential customers, and to increase model consciousness outdoors of Michigan exactly where the corporation is not as very well regarded. It also hopes to use the podcast as a recruiting instrument. 

As the U.S. building workforce ages, the business is trying a range of ways to convey in a lot more youthful workers, like speaking at universities. Podcasts have exploded in attractiveness in the previous 10 years, and their listeners tend to be young and digitally-connected, according to Forbes.

The construction industry delivers a extensive checklist of podcasts hunting at varied topics from technology and business authentic estate to laws and environmentally friendly developing. Barton Malow is hoping “Reported Differently” will attraction to this younger audience and get them fascinated in heading into the trades and design sector.

For now, the team expects to launch new episodes every single other thirty day period, and the podcast will run indefinitely. 

“There are additional than 2,000 staff members who can share tips,” Fish said. “We’re just heading to create on it and see the place it requires us.”